PickFu Review – Get better information for your listing
Trying to figure out what your potential customers like or want isn’t always the easiest thing to determine. There are metrics and data we can look at to help guide us in understanding their desires, but wouldn’t it be so much simpler if we could just ask them?
Enter: PickFu
PickFu is an instant polling platform that permits you to pose your specific question to a targeted, unbiased population who will give you honest feedback to your inquiry. With PickFu, you can set up polls for all sorts of different purposes to gauge what consumers want, and help you make more profitable decisions in your business.
In this PickFu review, I will walk through and comment on the process of creating a poll, and then looking at the data returned to see how valuable it is.
Disclosure: This post may contain affiliate links, meaning we get a commission if you decide to make a purchase through these links, at no additional cost to you.
Table of Contents
What do you want to achieve?
Before you even start your poll, you need to ask yourself “What am I trying to learn from running this poll?”
For instance, if you already have a product but want to have the most attractive main image, then you would want to run a poll of 3 potential main images, and ask the respondents which they prefer.
Alternatively, you may want to identify what is the most inviting title, so you may ask which of 2 titles the user is more likely to click on.
The reason you need to identify this up front is because you need to have the options to choose from ready ahead of time.
For the purposes of this PickFu review, I decided I wanted to sell a lunch bag for men, and I wanted to know what style of lunch bag consumers preferred. I entered “lunch bag for men” into Amazon and found 3 different styles to use.
Now it was time to start my first poll!
Create your poll
There are a few important steps when setting up your poll to ensure you get the most helpful information possible.
The first question is “WHAT Are You Looking For”.
In this section, you choose the type of poll based on how many options you’re testing. A PickFu solo poll will show respondents a single item for them to give feedback on OR you can show them a range of items and they’ll pick their favorite and explain why.
You will also pick your poll question at this stage. This is the question that each of the respondents will be answering when answering your poll. If you’re stumped on how exactly to phrase your question, fear not! PickFu has a help feature!
On the help page, you’ll enter your industry, and PickFu will give you a dropdown of common poll topics. Select the one that suits you and PickFu will give you a suggested question format!
For my example, I choose E-commerce and then “Choose product variations”. The resulting question was “Which lunch bag would you rather buy?”
I couldn’t have phrased it better myself!
Next step is telling PickFu what items you want to show the users. In my case, I wanted to show the 3 lunch box images I chose, so I just clicked on the camera icon and uploaded them.
The default setting is to compare 2 items, but since I had 3, I had to click the “ADD 3RD OPTION” button. Keep in mind, this does come at an extra cost, but we’ll discuss that later.
The last section of this page is determine HOW you want the selections to be ruled on. For instance, I was showing 3 lunch bags. I wanted the user to tell me which they were most likely to buy, so I wanted to learn which was the most popular. To accomplish this, I chose Ranked Poll, which shows all selections at once, and the users will rank them.
However, you also have the option to show the bags head to head, so you get a better understanding of those the options compare to one another. In that case, you can have the users do a round robin selection where they enter their preferred item in each possible pairing.
This will give you more data if you need it, but for the purposes of this poll, I felt I just needed the leader. Ranked Poll it was!
Build Your Audience
Next you must determine WHO it is you want answering your poll. Do you already know your target demographic? Perhaps your product is age specific and answers from anyone outside that age group wouldn’t be helpful. Well, in the Build Your Audience section, you can tell PickFu exactly that.
You first start by selecting how many responses you want. The default is 50 people, but if it can go up to 500 if you feel you need that much data. I chose 50 for my poll.
Next you choose the demographic. You can choose from General Audience, which will show your question to any US respondent, or you can target your audience. For the keyword “lunch bag for men” I decided to target men who are more likely to be in the workforce. So men from the ages of 18 – 54. I have no idea if this is the actual demographic for this product, but it seemed close enough for this experiment.
The next section I found really cool. Know Your Respondents. In this section, you can ask PickFu for aggregated detailed information about everyone who answers your poll. The default fields you get are Gender and Age Range, but I wanted to show you what this service was capable of, so I opted for a couple more. I chose Employment Status and Diet. They both seemed to be related to lunch bags, and I thought maybe I could extrapolate some interesting information about my target audience.
That was it! I was done setting up the poll. Now it was time to pay for it. Below is a breakdown of my bill based on all of the options I had selected.
The cost
The amount you pay is determined by how customized you make your poll, how much data you want to get back from it, and how many responses you want to collect.
The base price for any poll is $1 per response you receive. So if you go for the bare minimum responses and data points, you’re going to be paying $50.
Since I decided to display 3 options in my poll, that’s an extra $0.30 per response. Then my targeted audience selections were an extra $0.60 and my reporting data was $.20. Add it all up and it’s $2.10 per response, or $105 in total.
Where the fee can jump a bit is if you decide to add the additional reporting fields. As soon as I added Diet, the Advanced Feature Access section appeared on my bill for $30. So unless you absolutely need those additional data points, I would advise against getting the Extra Reporting data points, and just sticking to Gender and Age Range.
So at the end of it all, my bill was $135. It was time to get this poll rolling!
Get that data!
After I previewed my poll, I hit GO and my poll was live! PickFu offers you a live dashboard where you can see as respondents submit their answers. Each option has a tally of the people who picked it as their favorite, and written explanations below them detailing why the user preferred that option to the others.
You’ll want to take your time and read through each of the responses to extract as much insight from them as possible. This is invaluable information from your potential future customers, telling you EXACTLY what they do and do not like about the products you’re considering selling.
You can and should use this information when making the final decision about which product you’re going to sell.
The demographics data is really interesting. PickFu has profiles for each of their members and that data is pulled into these charts at the end of your survey results. For instance, this is what the Age chart looked like for my survey.
It accurately shows the selection breakdown of each lunch bag for each age range, and you can interpret information from that. For instance, it appears that lunch bag B was much more popular with younger males, but as the respondents got older, B’s popularity shrunk until not a single person selected it in the 45-54 range. So if you were planning to sell to a younger audience, you may want to keep in mind that while lunch bag A got the most responses overall, it was preferred more by an older crowd.
This is the kind of information you won’t get with other seller tools. PickFu allows you to drill down and get specific about customer trends to help you make more informed decisions.
With the Advanced Poll Authoring, you get access to data breakdowns by Education, Ethnicity, and Income as well.
PickFu Review Conclusion
When selling on Amazon, we normally need to rely on aggregate data estimates from Amazon to gauge what our potential customers want and prefer, but this doesn’t allow you to ask a direct question. PickFu changes that! If you need to know something specific, you can make a poll to cater to it.
I was really impressed with just how easy it was to set up the poll outlined above. It only took me a few minutes and there were helpful guides at each step of the process.
Once I launched my poll, I wasn’t exactly sure how long it would take to get my results. One page on the PickFu site mentioned 30 minutes, which piqued my interest. A few moments later, the page read “5 people responding to your poll”. In real time I could see people already supplying answers to my survey!
The data kept rolling in and 41 minutes later, the poll was done! So not only was this super easy to set up, but it was really fast as well!
If you are selling on Amazon or planning to soon, you should definitely do some split-testing to identify what your future customers want, and I strongly suggest using PickFu to get that data accurately.
You can get your first PickFu poll for 50% off with code: ISLAND
